Guest blogging is a great way to promote your business and increase your brand awareness. With guest posting, you’re producing your own content and building your reputation in the industry by getting a popular website to essentially vouch for you. Businesses can benefit greatly from guest posting, because not only can it drive targeted traffic to your website via backlinks, you can also use the opportunity to market your business in the post itself.
There are many sites that can tell you how to write a great guest post, so instead, today we’ll give you a few tips on how and where to find guest posting opportunities.
The first thing you can do is search for guest posting opportunities online. Use the following keywords to look for websites that accept guest posts.
Keywords to try:
Keep trying other search terms to find more websites if the first few tries don’t give you blogs that match your business or content. Note the ones that do match, and keep the list handy for future reference.
Twitter can give completely different results with similar keywords. Use Twitter’s advanced search option to find even more opportunities for guest posting. Don’t forget to check the Live tab to see the most recent tweets from people “looking for guest bloggers.” To really narrow down your search, include your subject content to see tweets from relevant sites.
If you’ve been doing research for a while, you’ll already be familiar with the experts in your chosen industry. They might have their own websites, but it’s a good bet that they’ve also guest posted on several other websites. Search for their guest posts online so you’ll know which websites are best suited for your own content.
Get ideas from the competition and see where they’ve guest posted. There are a few ways you can do this:
Finally, there are websites and online communities dedicated to guest posting. Check out MyBlogGuest, Guest Crew, Blogger LinkUp, or Google+ Guest. These are websites that help guest bloggers connect with websites or set up guest post campaigns.
Once you have a list of guest posting opportunities, be sure to read and follow each website’s guidelines for contributing. Each one will have their own rules, so don’t blow your chance at guest posting by neglecting the guidelines. Make sure that your pitch is interesting, and address the editor or blogger by name when you email them.
Guest posting is hard work, but if used strategically, it can bring amazing benefits to your business.