Content is king — that’s a fact. But will high-quality content let you top search engine results? Will it automatically drive traffic? Unfortunately, it won’t. Creating significant content is only the first step to effective marketing. Sharing it on platforms where audiences can draw value from it is another, and it is just as important to the process.
There are several platforms out there, but there are some you shouldn’t ignore. Listed below are some of the best avenues for sharing content and reaching out to audiences.
In a survey conducted in March of 2016, 95.8% of 551 marketers agreed that Facebook is the social media platform for producing the best return on investment (ROI).
The 551 marketers from all over the globe were asked to choose up to three platforms that they believed enabled them to generate the best ROI. Following Facebook’s 95.8% is Twitter with 63.5% votes. Instagram had 40.1%, Pinterest 10.4%, SlideShare 3.9%, and Snapchat came in last with only 2.1%.
Compared to the rest of the platforms, Facebook has more options like Facebook Lead, which make it easier for marketers to discover and engage target audiences.
Top Google’s search results and share relevant and meaningful updates on Google +. It shouldn’t be self-promotional, but it could be personal. Practical tips and humorous content works well with the audience of this platform. When sharing content, the appropriate hashtags must be used to make it easier for the search engine to pick up.
Corporate networking is what goes on in LinkedIn. Professionals use the platform to meet other professionals. It is where brands go to share their expertise on topics like innovation, leadership, economics and more. LinkedIn is especially useful for brands that want to establish themselves as an expert in certain fields.
Aside from being the top video-sharing website, YouTube is the second most popular search engine. It has definitely changed how everyone consumes social media content. Research shows that visual content is 40x more likely to be shared than other types of content.
There are media websites and press websites that allow brands to submit their content. If they like what they see, they will publish and promote the content to their community. Check out Forbes, Mashable, Tech Crunch, New York Times, and Huffington Post.
BuzzFeed is also another example. With its usually graphic-heavy content, this platform mostly attracts the millennial generation. And with more than 150 million views per month, it’s certainly something worth looking into. BuzzFeed will choose a post from their community and promote it themselves if it meets their standard.
Tick the Suggest for a community feature box for a chance to be featured on BuzzFeed.
Remember that providing potential consumers with value without demanding anything in return is the first step to building trust. Audiences who receive relevant content will see the brand not as a business, but as a trustworthy companion. Make sure that the information you share is true, relevant, and helpful.